Customer data platforms are in the limelight right now for a good reason, and brands are not missing the opportunity to expand their business by taking all the advantage they can with the help of CDPs. To refresh your memory, let…
As 2022 is about to end, and 2023 will soon be upon us, more and more companies and their marketing teams will be contemplating the idea of adding customer data platforms into their tech stack. However, this will surely bring confusion…
The reason behind the sudden growth in demand for the CDP is that now more than ever, marketers are keen on analysing the data to explore and understand customer behaviour on a granular level compared to a broader segment level. The…
Both data lakes and data warehouses are widely used for storing big data. While their purpose might not seem much different, the terms data lake and data warehouse cannot be used interchangeably. Customer data platform (CDP) is also emerging to the…
A data warehouse is a type of data management system that is supposed to support and enable businesses in the analysis of their data and business intelligence activities. Data warehouses usually contain a tremendous amount of historical data intended to help…
What is Data Lake?A data lake is a centralized storage solution for many big firms. It can store data in its raw native form without any compression. It does not matter if the data that is being stored is structured or…
Nowadays, we are dealing with an abundance of data that companies can collect via a number of different sources and channels. But the data they have is usually scattered across several silos-platforms, databases, and systems containing the company’s data that aren’t…
