Challenges
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- Scalability Challenges: ITC needed a platform that could efficiently handle traffic spikes during peak seasons like festivals.
- Flexible Content Management: The platform required a versatile content management system to manage and deliver dynamic content, including recipes.
- Advanced Search Features: Users desired sophisticated, AI-enabled search capabilities for recipes, accommodating varying ingredient names across different languages and regions.
- Agile Development Needs: The platform had to support continuous updates and evolution, necessitating an agile development approach.
Solutions
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- Agile Development: We adopted an agile development methodology, enabling regular feature releases and quick adaptation to user feedback and market changes.
- Product Development Culture: From the start, we nurtured a product development mindset to ensure ongoing evolution with new features and enhancements.
- Mobile-First Architecture: We implemented a high-performance architecture with a mobile-first approach. Despite Flutter not being in the original roadmap, it was chosen for mobile app development, reflecting our commitment to innovative solutions.
Tech Stack
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- Headless AEM: We deployed Adobe Experience Manager (AEM) in a headless format, serving as the central content hub to ensure flexibility and scalability across web and mobile platforms.
- Web Application Stack: Developed the web application using Next.js, Node.js, and Express.js, complemented by a microservices architecture managed through Kubernetes for seamless scaling and high availability.
- Performance Enhancements: Utilized Redis cache for rapid data retrieval, improving performance and user experience.
- Database Solutions: Employed PostgreSQL as the primary database, supporting secure user management features including login and social sign-ins with Google and Facebook.
- AI-Enabled Search: Integrated AI-driven search functionalities to allow users to filter recipes by ingredients, with AI standardizing ingredient names across languages and regions.
- Innovative Tools: Added features like a party planner and meal planner, enhancing the platform’s utility and user engagement.
Outcomes
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- Successful Launch: Delivered a high-performance, scalable platform that captivates users with its distinctive features and community-driven content.
- User Adoption: Achieved significant traction, especially on mobile devices, thanks to the mobile-first strategy and robust app performance.
- Community Engagement: Established 'Foodies Only' as a premier destination for food enthusiasts, fostering a vibrant and active online community.
- Continuous Innovation: Positioned ITC to innovate and expand the platform continuously, supported by a flexible and scalable architecture ready to evolve with future needs.
