Challenges
:
- Transition from ACS, an underperforming vendor.
- Lack of adherence to AEM best practices, leading to inefficiencies.
- Need for a scalable and reusable component architecture.
- Absence of a personalization and analytics roadmap.
Solutions
:
- Enhanced component reusability, achieving 65% across brand sites.
- Established central collaboration practices and a CI/CD pipeline.
- Transferred Git ownership to ITC for better code oversight.
- Introduced an Agile Kanban approach for Service and Maintenance, revolutionizing processes.
- Implemented Adobe Analytics with WebSDK and Adobe Target for advanced personalization.
- Guided ITC in adopting a central Digital Asset Management (DAM) system.
Tech Stack
:
- Adobe Analytics with WebSDK
- Adobe Target
- Central Digital Asset Management (DAM)
- Real-Time Customer Data Platform (RT CDP)
Outcomes
:
- Reduced time-to-market from months to weeks.
- Established a scalable framework for continuous innovation.
- Improved digital maturity with advanced analytics and agile practices.
- Streamlined Service and Maintenance, resulting in faster, more predictable outcomes.
Conclusion
:
ITC's digital transformation established a robust foundation for ongoing innovation, positioning the company to leverage technology as a strategic advantage. The initiative enhanced ITC's ability to respond to market changes, ensuring sustained leadership in a competitive landscape.
