Challenges
:
- Feature Limitations: AEM 6.2 lacked advanced features, limiting the website's capability to engage users effectively.
- Performance Concerns: Outdated infrastructure led to performance issues, affecting user engagement and retention.
- SEO Optimization: The existing platform struggled to provide automated SEO capabilities, impacting search engine visibility.
Solutions
:
- AEM Migration: We migrated Maxlife's corporate website from AEM 6.2 to the upgraded AEM 6.5, unlocking a range of new features.
- Enhanced Features: The migration introduced user-generated content sections, automated SEO, PWAs on product pages, dynamic ratings, schema updates, and more.
- Performance Optimization: Through code refactoring and repository restructuring, we optimized AEM's performance, ensuring a seamless browsing experience.
Outcomes
:
- Advanced Features: Users can now explore user-generated content, experience PWAs, and benefit from enhanced SEO capabilities.
- Improved Engagement: Meta tag authoring, user permission management, and schema updates led to personalized user experiences and improved engagement.
- Elevated Position: The migration elevated Maxlife's digital presence, improving customer engagement, enhancing business metrics, and cementing its position as a leading life insurance provider.
