<p>Revolutionizing the Health Insurance Journey for Nivabupa</p>

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  • Legacy Naming: The transition from Maxbupa to Nivabupa required seamless branding migration and updates across various touchpoints.
  • User Engagement: The existing platform lacked personalized engagements and modern features, impacting user satisfaction and conversions.
  • Complex Purchase Flow: The health insurance policy purchase process needed simplification and optimization for a frictionless experience.
  • Comprehensive Transformation: Leveraging AEM, MongoDB, and sprint boot application, we reengineered the health insurance journey for end-to-end policy purchases. 
  • Enhanced Engagement: By integrating Analytics, Campaign, and Target, we improved user engagement and website performance, fostering meaningful interactions.
  • Seamless Brand Migration: We meticulously managed the rebranding from Maxbupa to Nivabupa, ensuring consistency and clarity throughout the platform.
  • Performance Boost: Code analysis, optimization, and adherence to industry best practices led to an overall improved website performance.
  • Seamless Browsing: Customers now enjoy a smooth browsing experience with easy access to a diverse range of products and services.
  • Elevated Conversions: The project led to increased lead conversions, aligning with Nivabupa's commitment to delivering excellence in health insurance.

Where Imagination Takes Form

Nivabupa's vision for a seamless, user-centric health insurance journey materialized through collaboration and innovation. We bridged the gap between imagination and reality by orchestrating a dynamic digital transformation. By envisioning a platform with personalized engagements, simplified processes, and robust integrations, we empowered Nivabupa to offer an unmatched experience. Through unwavering dedication, creative problem-solving, and technological prowess, we brought their vision to life, turning their digital aspirations into a transformative reality.