Challenges
:
- Legacy Naming: The transition from Maxbupa to Nivabupa required seamless branding migration and updates across various touchpoints.
- User Engagement: The existing platform lacked personalized engagements and modern features, impacting user satisfaction and conversions.
- Complex Purchase Flow: The health insurance policy purchase process needed simplification and optimization for a frictionless experience.
Solutions
:
- Comprehensive Transformation: Leveraging AEM, MongoDB, and sprint boot application, we reengineered the health insurance journey for end-to-end policy purchases.
- Enhanced Engagement: By integrating Analytics, Campaign, and Target, we improved user engagement and website performance, fostering meaningful interactions.
- Seamless Brand Migration: We meticulously managed the rebranding from Maxbupa to Nivabupa, ensuring consistency and clarity throughout the platform.
Outcomes
:
- Performance Boost: Code analysis, optimization, and adherence to industry best practices led to an overall improved website performance.
- Seamless Browsing: Customers now enjoy a smooth browsing experience with easy access to a diverse range of products and services.
- Elevated Conversions: The project led to increased lead conversions, aligning with Nivabupa's commitment to delivering excellence in health insurance.
