Royal Enfield

Dynamic Gamified Experience Royal Enfield

Challenges

Design and Implementation

Royal Enfield required entirely new designs and implementations for the Rider’s Club websites for the US and Thailand, distinct from the existing European site, and needed it completed within a stringent 2-month deadline.

Gamified Experience

The platform needed to offer a gamified experience, allowing riders to explore rides, participate in events, earn badges, and share photos, with opportunities to be featured on the website.

B2B Portal

Development of a B2B portal was essential for Royal Enfield’s back operations team and dealers to manage event data, requiring seamless integration with the Rider’s Club sites.

Compliance

Ensured adherence to local data residency laws, necessitating isolated environments for each region to maintain compliance and security.

Solutions

Proprietary Tool

Utilized Axeno’s Maverick tool, which employs OpenAI to convert Figma designs into high-quality AEM components swiftly and efficiently.

Rapid Development

Developed over 80 components in just 3 weeks, ensuring code consistency, best practices, and extensive code coverage.

B2B Portal Integration

Completed the development and integration of the B2B portal within an additional 3 weeks, meeting the project’s tight deadline.

Dynamic Website

Implemented a fully dynamic website, fetching all content in real-time from the B2B portal via microservices, ensuring the delivery of up-to-date and relevant information.

Tech Stack

Backend Development

Built the backend portal using Node.js, React.js, and microservices architecture, with PostgreSQL as the database, facilitating smooth integration with the Rider’s Club websites.

Data Residency Compliance

Isolated environments for the US and Thailand were established to ensure compliance with local data residency laws.

Content Management

Leveraged AEM for content management, with real-time data integration from the B2B portal to maintain a dynamic website with no static content.

Maverick Tool

Employed the Maverick tool to quickly generate AEM components from Figma designs, significantly reducing development time while ensuring high-quality output.

Outcome

Timely Delivery

Successfully launched the Rider’s Club websites for the US and Thailand within the challenging 2-month timeframe, achieved through innovative technology and efficient use of proprietary tools.

Enhanced Engagement

The gamified platform has enabled Royal Enfield to engage their rider community more interactively, strengthening brand loyalty and community spirit.

Streamlined Operations

The B2B portal has optimized event management for Royal Enfield’s operations team and dealers, ensuring seamless updates and operations on the Rider’s Club websites.

Future-Proof Platform

Royal Enfield now benefits from a scalable, compliant, and dynamic platform designed to grow with their community and adapt to future needs.