Challenges
:
- Design and Implementation: Royal Enfield required entirely new designs and implementations for the Rider’s Club websites for the US and Thailand, distinct from the existing European site, and needed it completed within a stringent 2-month deadline.
- Gamified Experience: The platform needed to offer a gamified experience, allowing riders to explore rides, participate in events, earn badges, and share photos, with opportunities to be featured on the website.
- B2B Portal: Development of a B2B portal was essential for Royal Enfield’s back operations team and dealers to manage event data, requiring seamless integration with the Rider’s Club sites.
- Compliance: Ensured adherence to local data residency laws, necessitating isolated environments for each region to maintain compliance and security.
Solutions
:
- Proprietary Tool: Utilized Axeno’s Maverick tool, which employs OpenAI to convert Figma designs into high-quality AEM components swiftly and efficiently.
- Rapid Development: Developed over 80 components in just 3 weeks, ensuring code consistency, best practices, and extensive code coverage.
- B2B Portal Integration: Completed the development and integration of the B2B portal within an additional 3 weeks, meeting the project’s tight deadline.
- Dynamic Website: Implemented a fully dynamic website, fetching all content in real-time from the B2B portal via microservices, ensuring the delivery of up-to-date and relevant information.
Tech Stack
:
- Backend Development: Built the backend portal using Node.js, React.js, and microservices architecture, with PostgreSQL as the database, facilitating smooth integration with the Rider’s Club websites.
- Data Residency Compliance: Isolated environments for the US and Thailand were established to ensure compliance with local data residency laws.
- Content Management: Leveraged AEM for content management, with real-time data integration from the B2B portal to maintain a dynamic website with no static content.
- Maverick Tool: Employed the Maverick tool to quickly generate AEM components from Figma designs, significantly reducing development time while ensuring high-quality output.
Outcomes
:
- Timely Delivery: Successfully launched the Rider’s Club websites for the US and Thailand within the challenging 2-month timeframe, achieved through innovative technology and efficient use of proprietary tools.
- Enhanced Engagement: The gamified platform has enabled Royal Enfield to engage their rider community more interactively, strengthening brand loyalty and community spirit.
- Streamlined Operations: The B2B portal has optimized event management for Royal Enfield’s operations team and dealers, ensuring seamless updates and operations on the Rider’s Club websites.
- Future-Proof Platform: Royal Enfield now benefits from a scalable, compliant, and dynamic platform designed to grow with their community and adapt to future needs.
