Implement Analytics tool as per CX tech stack

Advanced Segmentation & Funnel Analysis

Set up up advanced customer segmentation and funnel analysis to track behavior, identify drop-offs
Attribution Modeling

Configuring multi-touch attribution models to understand the impact of different touchpoints in the customer journey on conversions and other key metrics

Real-time customer behavior

Implement Customer Journey Analytics to unify and analyze data from various channels creating a comprehensive 360-degree customer view.

Build custom reports and dashboards to track customer journeys, identify bottlenecks

Set up real-time dashboards and reports to monitor customer engagement, campaign performance, and customer behavior in live session

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