- Home /
- FUTURIZE CX /
- PERSONALIZE JOURNEYS /
Personalize Journeys
Instant analytics to turbocharge customer decisions
Personalisation based on Customer Persona
Segmentation Design
Design custom audience segments, leveraging data of customer behavior, past transactions, engagement history, and demographic details.
Behavioral Segmentation
Develop segmentation rules based on customer actions, like site visits, product views, purchase history
Dynamic Content Integration
Integrate personalized content delivery into websites, mobile apps, and email campaigns. This includes dynamic banners, recommendations, and targeted promotions
A/B Testing and Multivariate Testing
Implement A/B testing and multivariate testing to evaluate and optimize personalized content, messaging, and offers for different customer segments.
- Journey Orchestration
- Journey Mapping & Optimization
- Funnel Analysis & Conversion Optimization
Refine journey orchestration strategies. Delivery content based on their real-time behavior and past interactions.
Implementing customer journey maps in Journey Optimize. Highlight friction points and optimize touchpoints for higher conversion rates.
Analyzing the conversion funnel using AI-driven insights to identify bottlenecks and opportunities for optimization at each stage of the customer journey.
-
Journey Orchestration
Refine journey orchestration strategies. Delivery content based on their real-time behavior and past interactions.
-
Journey Mapping & Optimization
Implementing customer journey maps in Journey Optimize. Highlight friction points and optimize touchpoints for higher conversion rates.
-
Funnel Analysis & Conversion Optimization
Analyzing the conversion funnel using AI-driven insights to identify bottlenecks and opportunities for optimization at each stage of the customer journey.
AI and Gen AI Engagements
Predictive Engagement
Predictive Engagement
Use predictive analytics models to forecast customer intent and engagement. Trigger proactive AI conversations to retain exiting customer
Churn Prediction & Retention
Churn Prediction & Retention
Predictive models to detect at-risk customers based on behavioral data from real-time analytics.
Next Best Action
Next Best Action
Leveraging AI insights analytics to recommend the next best action to influence transaction
Case Studies
Automotive Valuation Company
In this case a prominent automotive company undertook a distinctive project that aimed to..
Read More
Elevating Banking Experience Through Digital Transformation
We migrated their website from WordPress to AEM, embracing Adobe's ecosystem for a more..
Read More
Max Life Insurance
Enhancing the online insurance buying experience with advanced technology and seamless..
Read More
-1.png)