Personalisation based on Customer Persona

Segmentation Design

Design custom audience segments, leveraging data of customer behavior, past transactions, engagement history, and demographic details.

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Behavioral Segmentation

Develop segmentation rules based on customer actions, like site visits, product views, purchase history

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Dynamic Content Integration

Integrate personalized content delivery into websites, mobile apps, and email campaigns. This includes dynamic banners, recommendations, and targeted promotions

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A/B Testing and Multivariate Testing

Implement A/B testing and multivariate testing to evaluate and optimize personalized content, messaging, and offers for different customer segments.

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Hyper - personalisation backed by session analytics

Journey Orchestration
Journey Mapping & Optimization
Funnel Analysis & Conversion Optimization

Refine journey orchestration strategies. Delivery content based on their real-time behavior and past interactions.

Implementing customer journey maps in Journey Optimize. Highlight friction points and optimize touchpoints for higher conversion rates.

Analyzing the conversion funnel using AI-driven insights to identify bottlenecks and opportunities for optimization at each stage of the customer journey.

Journey Orchestration

Refine journey orchestration strategies. Delivery content based on their real-time behavior and past interactions.
Journey Mapping & Optimization

Implementing customer journey maps in Journey Optimize. Highlight friction points and optimize touchpoints for higher conversion rates.
Funnel Analysis & Conversion Optimization

Analyzing the conversion funnel using AI-driven insights to identify bottlenecks and opportunities for optimization at each stage of the customer journey.