Personalisation based on Customer Persona

Segmentation Design

Design custom audience segments, leveraging data of customer behavior, past transactions, engagement history, and demographic details.

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Behavioral Segmentation

Develop segmentation rules based on customer actions, like site visits, product views, purchase history

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Dynamic Content Integration

Integrate personalized content delivery into websites, mobile apps, and email campaigns. This includes dynamic banners, recommendations, and targeted promotions

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A/B Testing and Multivariate Testing

Implement A/B testing and multivariate testing to evaluate and optimize personalized content, messaging, and offers for different customer segments.

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Personalisation based on Customer Persona

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Segmentation Design

Design custom audience segments, leveraging data of customer behavior, past transactions, engagement history, and demographic details.

Vector-2

Behavioral Segmentation

Develop segmentation rules based on customer actions, like site visits, product views, purchase history

Vector-2

Dynamic Content Integration

Integrate personalized content delivery into websites, mobile apps, and email campaigns. This includes dynamic banners, recommendations, and targeted promotions

Vector-2

A/B Testing and Multivariate Testing

Implement A/B testing and multivariate testing to evaluate and optimize personalized content, messaging, and offers for different customer segments.

Hyper - personalisation backed by session analytics

Refine journey orchestration strategies. Delivery content based on their real-time behavior and past interactions.

Implementing customer journey maps in Journey Optimize. Highlight friction points and optimize touchpoints for higher conversion rates.

Analyzing the conversion funnel using  AI-driven insights to identify bottlenecks and opportunities for optimization at each stage of the customer journey.

  • Journey Orchestration

    Refine journey orchestration strategies. Delivery content based on their real-time behavior and past interactions.

  • Journey Mapping & Optimization

    Implementing customer journey maps in Journey Optimize. Highlight friction points and optimize touchpoints for higher conversion rates.

  • Funnel Analysis & Conversion Optimization

    Analyzing the conversion funnel using  AI-driven insights to identify bottlenecks and opportunities for optimization at each stage of the customer journey.

AI and Gen AI Engagements

Predictive Engagement

Predictive Engagement

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Predictive Engagement

Use predictive analytics models to forecast customer intent and engagement. Trigger proactive AI conversations to retain exiting customer

Churn Prediction & Retention

Churn Prediction & Retention

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Churn Prediction & Retention

Predictive models to detect at-risk customers based on behavioral data from real-time analytics.

Next Best Action

Next Best Action

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Next Best Action

Leveraging AI insights analytics to recommend the next best action to influence transaction

Case Studies

Automotive Valuation Company

In this case a prominent automotive company undertook a distinctive project that aimed to..

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Automotive Valuation Company

Elevating Banking Experience Through Digital Transformation

Axeno migrated their website from WordPress to AEM, embracing Adobe's ecosystem for a..

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Elevating Banking Experience Through Digital Transformation

Niva Bupa

Discover how Axeno helped Niva Bupa elevate digital customer journeys with Adobe..

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Niva Bupa

Max Life Insurance

Explore how Axeno transformed Max Life Insurance’s customer journey with personalized..

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Max Life Insurance