Highlights

Asset Management Transformation for a Global Media Brand

Transforming a global media brand's content engine with a unified DAM solution, automated..

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Asset Management Transformation for a Global Media Brand

Rewriting the Core Customer Experience of a Major FMCG Player

Transforming FMCG customer experience by unifying digital ecosystems for brand..

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Rewriting the Core Customer Experience of a Major FMCG Player

Accelerated Digital Capabilities for a Global Automotive Tyres Brand

Global automotive tyres brand unifies digital presence with Axeno's scalable AEM..

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Accelerated Digital Capabilities for a Global Automotive Tyres Brand

Automotive Valuation Company

In this case a prominent automotive company undertook a distinctive project that aimed to..

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Automotive Valuation Company

Elevating Banking Experience Through Digital Transformation

Axeno migrated their website from WordPress to AEM, embracing Adobe's ecosystem for a..

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Elevating Banking Experience Through Digital Transformation

Niva Bupa

Discover how Axeno helped Niva Bupa elevate digital customer journeys with Adobe..

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Niva Bupa

Max Life Insurance

Explore how Axeno transformed Max Life Insurance’s customer journey with personalized..

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Max Life Insurance

MMTC Pamp

Explore how Axeno helped MMTC-PAMP digitize precious metals buying journeys, improving..

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MMTC Pamp

BIHAR TOURISM

Axeno helped Bihar Tourism create immersive, digital-first tourism experiences, driving..

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BIHAR TOURISM

Fox Rent a Car

See how Axeno powered Fox Rent a Car’s digital shift, creating seamless, personalized..

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Fox Rent a Car
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Blogs

Real-time personalization using Generative AI
How Generative AI Is Redefining Real Time Personalization and Customer Experience

Executive Summary Generative AI has pushed personalization i...

India CX Playbook Image
The Indian Customer Playbook: Why Global CX Formulas Fall Short

Executive Summary In India, customers don’t just buy product...

Personalized customer experience is US Markets
Beyond Satisfaction: How U.S. Brands Are Redefining Experience in the Age of Emotion

Executive Summary The American customer has evolved. After y...

Dubai Skyline - 2031 Martech Collaboration
UAE-Ready AI Martech: Building Trust, Compliance & Experience for 2031

Executive Summary As the United Arab Emirates marches toward...

Saudi Arabia : Data-driven kingdom
Saudi-Ready: The Rise of AI-Led Martech Solutions for a Data-Driven Kingdom

Executive Summary Saudi Arabia’s marketing landscape is unde...

Retail Customer Experience
Why Headless Commerce is the Future of Retail CX

The Evolution Reshaping Digital Retail In today’s hyper-comp...

AI + Content Supply Chain – Governing Brand Compliance & Consistency at Scale

Executive Summary Generative AI has changed how content is p...

AEM + Edge Delivery: Accessibility at Scale for Regulated Teams

Executive summary Accessibility isn’t a once-a-year audit—it...

Project Management vs Enterprise work management
Why It’s Not a Great Idea to Compare Workfront with JIRA, Monday, or Similar Tools

Executive Summary JIRA/Monday/Asana are excellent task/proje...

From Profiles to Profit: Making Real‑Time Segments Actionable

Executive Summary Activation latency—the lag between a user’...

Virtual car search online
Personalizing the Automotive Buyer Journey: How Adobe RTCDP Enhances Customer Experience f...

Executive Summary In 2025, personalization isn’t just a diff...

Adobe Target usage
You’re Paying for Adobe Target — Here’s How to Actually Use It

Executive Summary Most enterprises renew Adobe Target but un...

A person holding phone showing digital banking
Digital Onboarding in Banking: How a Frictionless Start Drives Customer Growth

The necessity of digital onboarding is underscored by the gr...

Digitization of Public services
Public Service Digitization 101: Key Steps to Transform Citizen Services

Executive Summary Public service digitization is no longer o...

Claims Automation in Insurance: Speeding Up Service for Happier Policyholders

Executive Summary The claims process is the single most defi...

Virtual try on feature Part 1
AI Personalization in E-commerce: How to Boost Conversions with Smart Recommendations

Executive Summary E-commerce giants like Amazon have changed...

Smiling car salesperson handing a set of car keys to a happy young couple inside a dealership, with a white vehicle visible in the background
Personalizing Automotive Marketing Using Data to Drive Sales Service Loyalty

Executive Summary Today’s car buyers and owners expect more ...

Your Brand, On‑Demand: How Adobe Brand Concierge Empowers Instant, Compliant Creativity

Executive Summary Managing a brand across multiple teams, ma...

AEM Sites Optimizer meets GEO
AEM Sites Optimizer Meets GEO: Building High-Performance AI-Discoverable Experiences

Executive Summary Search behavior is evolving rapidly—and we...

Marketer creating Marketing Campaign
From Brief to Banner in Minutes: How Adobe GenStudio is Transforming Content & Performance...

Executive Summary This blog explores how Adobe GenStudio is ...

Mobile with AI search engine open
GEO vs AEO vs SEO: Navigating the New Search Landscape

Executive Summary As generative AI transforms how people sea...

Customer unified journey on different devices
Translating CRM, Web, App, Ads & Chat into One CX Story

Executive Summary Today’s customers don't follow a straight ...

Payment through card machine
Customer Journey Analytics for Financial Services Leveraging Adobe CJA to Optimize High-Va...

Customer Journey analytics involve tracking and analyzing th...

Company Pop-ups on Mobile Phone
The Invisible CX Revolution: How Personalization Without Pop-Ups Is Redefining Customer Ex...

Introduction: The Rise of Invisible Customer Experience (CX)...

Personalized experience with AJO & CJA
Beyond Touchpoints: How Adobe CJA and Journey Optimizer Power Personalized Omnichannel Exp...

Personalized experiences don’t just happen—they’re designed ...

Real time customer evaluation using data analytics
Elevating Customer Experience in Banking: How Adobe RTCDP Powers Real-Time Personalization...

Banking today isn't just about money—it's about moments. Whe...

Real Data Activation
Why Real-Time Data Activation with Adobe RTCDP is a Game-Changer for Regulated Industries

To comprehend the game-changing nature of Adobe RTCDP, it is...

Insurance policy document
Omnichannel Strategy for Insurance: Boost Engagement with Adobe Journey Optimizer

In the insurance industry, customer engagement is paramount....

Customer Analytics Dashboard
Adobe CJA vs. Google Analytics Enterprise: The Future of Customer Analytics

Businesses today need powerful analytics to optimize custome...

Working professional using data to create omnichannel experience
How Adobe Experience Platform Powers Omnichannel Personalization Across Industries

In today's digital age, personalization is key. It's no long...

Automobile salesperson
CJA for Automotive: Uncovering Omnichannel Journeys

In the automotive industry, understanding the customer journ...

30% off coupon
Real-Time Personalization: Tools and Techniques Explained

Real-time personalization refers to the capability of dynami...

Diagram of Adobe Experience Platform showing data flow from multiple sources through real-time profiling, AI, and delivery to app activation.
Adobe Experience Platform for Data-Driven Marketing

The Adobe Experience Platform is a comprehensive solution th...

Biometrics
The Bank Knows Your Typing Rhythm: Behavioral Biometrics and the Fight Against Fraud

In an era of rising cybercrime, banks are quietly turning to...

WCAG 2.0 Compliance
WCAG 2.0 Compliance for Indian Banks: AEM for Faster Implementation

Making banking more accessible isn’tjust about ticking boxes...

CDP Vs. MDM
CDP Vs. MDM – Do You Need One Or Both?

Discover the key differences, use cases, and benefits of Cus...

Hyper Personalized Customer Experience
Hyper Personalized Customer Experience: Adobe Real-Time CDP Collaboration and Easy Guide f...

Introduction The digital advertising landscape is evolving r...

CDP And CJA
Use Cases For CDP And CJA For Banking And Non Banking Financial Services Industry

In an era where customer-centricity is paramount, financial ...

Data for Financial Services
Effective Customer Retention Strategies Using CDP and CJA

In the competitive financial services industry, leveraging C...

AEM Assets
Reimagining Digital Asset Management with AEM Assets Prime & Ultimate

In the world of varying yet distinguished needs of technolog...

LMS
Benefits of LMS for External Audiences and Adobe Integration

Importance of LMS for External Audiences In today's fast-pac...

Migrating from WordPress
Benefits of Migrating from WordPress to Adobe Experience Manager

Why Consider Migrating from WordPress to AEM? Migrating your...

Adobe Learning Manager
Maximize Learning with Axeno and Adobe Learning Manager

Why Choose Axeno for Your Learning Management Needs In today...

Decoding UX vs. CX
Decoding UX vs. CX: The Untold Story of Customer Experience

Have you ever heard the terms "UX" and "CX" thrown around an...

Reimagine DX
Taking a leap of faith - New Ways to Reimagine DX® with Axeno & Adobe

Past few years have bought plenty of buzzwords in otherwise ...

New Era in Customer Experience
Summit Highlights and the Dawn of a New Era in Customer Experience

Diversity, Equity and Inclusion
Diversity, Equity and Inclusion (DEI) @ Axeno

“Respect” is the core to the belief system at Axeno, which r...

UX with Analytics Data
Enhancing UX with Analytics Data

In today's data-driven world, businesses are increasingly re...

Digital Transformation Project
The Importance of UX Discovery in a Digital Transformation Project

In the ever-evolving digital landscape, organizations are co...

Google Optimize 360 Sunset
How to Prepare for the Google Optimize 360 Sunset and What Alternatives are Available?

As you may already know, Google has announced that it will b...

Web App Development
7 Modern-Day Web App Development Trends to Watch in 2023

Evolving User Expectations in a Burgeoning Market

Axeno's Digital Transformation Expertise
Unlock Your Organization's Full Potential with Axeno's Digital Transformation Expertise

Introduction Digital transformation is the process by which ...

Web SDK
What Is Adobe Experience Platform (AEP) Web SDK?

Background If you are an avid Adobe Experience Cloud develop...

CDPs
What Types Of CDPs Are Available?

Customer data platforms are in the limelight right now for a...

Customer Data Platforms
Why Are Brands Focusing On Customer Data Platforms?

The reason behind the sudden growth in demand for the CDP is...

Data Lake
Everything To Know About Data Lake

What is Data Lake? A data lake is a centralized storage solu...

Power of Data Warehousing
Unlocking Insights The Power of Data Warehousing

In today's fast-paced digital world, businesses generate vas...

CDP
How Does CDP Help Organizations to get 3X ROI ?

As 2022 is about to end, and 2023 will soon be upon us, more...

Data Lakes vs. Data Warehouses
Data Lakes vs. Data Warehouses: How to Differentiate?

Both data lakes and data warehouses are widely used for stor...

Customer Data Platform
What is a Customer Data Platform (CDP)? & How does it Works

Nowadays, we are dealing with an abundance of data that comp...

Observability
What is Observability? Why it is Essential for DevOps Teams?

Technology is evolving rapidly. DevOps is transforming the I...

Fintech Trends
Fintech Trends To Watch Out !

Technology has changed the way the market operates. It has i...

UX Research Techniques
UX Research Techniques for Product Teams

Research techniques are conducted with potential or existing...

Insurance
10 Reasons Why Insurance Brands Are Using Omnichannel Experiences

There has been a drastic change in technology trends over th...

Insurance Digital Transformation Trends
Top 10 Insurance Digital Transformation Trends to Watch Out for 2022

We are experiencing a remarkable transformation in the globa...

UX Strategy
Why Invest In UX Strategy?

User Experience (UX) is all about improving the end-user exp...

Invest in New Relic
Top Reasons to Invest in New Relic

Imagine you decide to build a web app that can be an e-comme...

AWS Requirements
How does Axeno manage AWS Requirements

AWS support and managed services help you to manage your app...

Omnichannel Marketing Strategy
How to Build an Omnichannel Marketing Strategy?

An omnichannel strategy is a way that can help to create a d...

Customer Experience Lifecycle
What is Customer Experience Lifecycle in Retail?

The customer experience lifecycle is a series of sequential ...

DevOps
What is DevOps ? Why it is important for your business growth ?

No matter if you are a well-known brand, a start-up, or a se...

Omnichannel Experience In Banking
Evolution Of Omnichannel Experience In Banking

As technology advances, it will play a more integral role in...

Customer Engagement Strategies
Top 5 Omnichannel Customer Engagement Strategies

Today, customers are smart, tech savvy and quite choosy. The...

Digital Transformation
Key Components of Digital Transformation

Digital transformation is no longer a buzzword or a smart pl...

Retail Omnichannel Experience
How to Design a Retail Omnichannel Experience

The method of combining the advantages of in-store shopping ...

Omnichannel & Traditional Methods
How is Omnichannel More Effective Than Traditional Methods

We have moved from a traditional approach to a new upcoming ...

Digital Transformation Impacts
How Digital Transformation Impacts Customer Experience

Digital Transformation is changing the way companies operate...

Web 3.0
What is Web 3.0? All you Need to Know

Could anyone guess that technology would evolve and upgrade ...

Omnichannel Marketing
Move The Needle With Omnichannel Marketing

Move the Needle with Omnichannel Marketing In today’s world ...

persona for effective design solutions
How to build a credible persona for effective design solutions

How to build a credible persona for effective design solutio...

Customers into Brand Ambassadors
Retail Experiences that turn Customers into Brand Ambassadors

Retail Experiences that turn Customers into Brand Ambassador...