Google Optimizer Sunset

How to Prepare for the Google Optimize 360 Sunset and What Alternatives are Available?

As you may already know, Google has announced that it will be sunsetting Google Optimize 360, the enterprise version of its popular testing and personalization platform, in September 2023. This unexpected decision has left many organizations who have been using Google...
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How Does CDP Help Organizations to get 3X ROI _

What Is Adobe Experience Platform (AEP) Web SDK?

BackgroundIf you are an avid Adobe Experience Cloud developer/Practioner working with Adobe Analytics, Adobe Target, Adobe Campaign, etc., one widespread problem you must have encountered is the lack of a uniform way of collecting data across the solutions. Complicating things further,...
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What Types Of CDPs Are Available?

Customer data platforms are in the limelight right now for a good reason, and brands are not missing the opportunity to expand their business by taking all the advantage they can with the help of CDPs. To refresh your memory, let...
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