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How Does CDP Help Organizations to get 3X ROI ?

As 2022 is about to end, and 2023 will soon be upon us, more and more companies and their marketing teams will be contemplating the idea of adding customer data platforms into their tech stack. However, this will surely bring confusion...
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Why Are Brands Focusing On Customer Data Platforms?

The reason behind the sudden growth in demand for the CDP is that now more than ever, marketers are keen on analysing the data to explore and understand customer behaviour on a granular level compared to a broader segment level. The...
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Data Lakes vs. Data Warehouses_ How to Differentiate_

Data Lakes vs. Data Warehouses: How to Differentiate?

Both data lakes and data warehouses are widely used for storing big data. While their purpose might not seem much different, the terms data lake and data warehouse cannot be used interchangeably. Customer data platform (CDP) is also emerging to the...
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