Accelerated Digital Capabilities for Apollo Tyres
Apollo Tyres needed to bring coherence, speed and intelligence to its global digital ecosystem. Axeno delivered two brand sites and one corporate site across nearly thirty countries and twenty eight plus languages, backed by complex integrations, a powerful DAM strategy and a future ready AEM architecture.
Challenges
Fragmented Global Presence
Apollo Tyres operated multiple brand and corporate sites with inconsistent UX, visual identity and localized structures. Managing nearly thirty countries and close to thirty languages made the fragmentation even more visible.
No Real Time Product Sync
The legacy setup could not handle complex product structures. Integrating with the company’s PIM, SyncForce, was crucial. Product information updates could not be synced into AEM reliably or in real time.
Heavy Operational Overhead
Teams struggled with non reusable components, duplicated effort and long publishing cycles across markets. There was no scalable way to manage templates for multi country sites.
Complex DAM Landscape
Apollo Tyres had a massive volume of product and marketing assets. Without a structured DAM strategy, teams faced duplication, version loss, incorrect usage and governance issues.
Solutions
Unified AEM Architecture
Axeno built a scalable AEM ecosystem powering two brand sites and a corporate site, rolled out across nearly thirty markets in twenty eight to twenty nine languages, all running on consistent UX foundations with room for local flexibility.
SyncForce PIM Integration
Engineered a robust bi directional and real time sync between SyncForce and AEM, ensuring accurate, always updated product data flowing directly into the sites. Complex product structures were mapped intelligently for smooth publishing.
Modular Components (Osprey)
Reusable, customizable components slashed rollout time for new markets. Regions could adapt pages easily while maintaining global brand standards.
Advanced DAM Framework
Structured asset taxonomy, governance framework and automated workflows enabled proper version control, brand safety and faster asset access across product and marketing categories.
Personalization Ready Data Layer
A clean data layer, structured segmentation and unified profiles prepared Apollo Tyres for analytics driven decisioning and future personalization.
Outcome
Consistent Global Experience
Unified corporate and brand sites across nearly thirty countries and almost thirty languages on a consistent, scalable foundation.
Real Time Product Accuracy
SyncForce integration ensured instant product data updates, reducing manual effort and improving accuracy across digital touchpoints.
Higher Publishing Velocity
Modular components and a robust DAM reduced duplication, improved coordination and significantly increased publishing speed.
Why Axeno?
Axeno brings deep Adobe Experience Cloud expertise, enterprise-grade engineering capability and accelerators like Unity Bridge and Osprey—making large-scale digital transformations faster, cleaner and future ready. We combine strategy, design, engineering and analytics to build digital ecosystems that scale globally and perform consistently.
Conclusion
Axeno brings deep Adobe Experience Cloud expertise, enterprise-grade engineering capability and accelerators like Unity Bridge and Osprey making large-scale digital transformations faster, cleaner and future ready. We combine strategy, design, engineering and analytics to build digital ecosystems that scale globally and perform consistently.
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