Home /
Automotive Industry /

Automotive Industry

Deliver High-Performance Automotive CX from Showroom to Post-Sale

From India to the Middle East to the US, the automotive customer journey is shifting gears – today’s car buyers and renters expect digitally-enabled, hyper-personalized, connected experiences from the first click to the final drive.

A potential customer might start by exploring vehicles on a mobile app or website, schedule a test drive online, finalize the deal at the showroom, and continue to engage through a service app after purchase. If any of these touchpoints feel disconnected or frustrating, you risk losing the customer’s trust (and their business) to competitors that offer a smoother ride. On the other hand, automotive brands that prioritize seamless digital customer experience – integrating online research, dealer interactions, and post-sale engagement – build stronger brand affinity and loyalty over the long term. In this new reality, investing in a unified, data-driven automotive CX isn’t just an IT project; it’s a strategic move to drive sales and lifetime customer value.

What we deliver

Connected digital showroom experiences

We create immersive online portals and mobile apps that serve as a “virtual showroom.” Features like 360° vehicle views, car configurators, and location-based inventory personalization let customers experience your vehicles and offers as if they were on-site, drastically improving lead generation and engagement before they ever set foot in a dealership.

Digital post-sale engagement

The customer journey continues after the sale, and we help you shine in this phase. We build solutions for after-sales engagement such as service reminder systems, loyalty or referral program integrations, and owner mobile apps with maintenance tips and upgrade offers. By staying proactive and helpful post-sale, you increase customer satisfaction, encourage them to use authorized services, and pave the way for future vehicle purchases or positive referrals.

Seamless test drive scheduling

We enable omnichannel test drive booking flows integrated with dealer systems. A customer can choose a car and schedule a test drive online or via an app, and the request goes straight to the nearest dealership’s CRM. This eliminates phone tag and manual coordination, so more hot leads convert into actual test drive appointments (and ultimately sales) without delay.

Real-time analytics dashboards

Axeno provides rich analytics on every step of the automotive customer journey. From lead sources and online interactions to test drive conversions, sales, and service feedback, we equip your team with real-time dashboards to monitor KPIs. These insights help your sales and marketing teams identify bottlenecks (e.g., many test drives but low sales conversion at a particular dealership) and optimize strategies quickly, ensuring continuous improvement of the customer experience.

Behavior-driven recommendations & campaigns

Using analytics and customer behavior data, we set up personalized recommendations and automated marketing campaigns. For example, if someone has been looking at SUV models on your site, they might receive a tailored email or WhatsApp message inviting them to a SUV test drive event. These data-driven touches keep prospects engaged and significantly improve conversion rates by marketing the right vehicle or service to the right person.

Why Axeno

Axeno brings a rich history across automotive digital innovation, combining connected technology, UX design, and deep industry insight. Our solutions are trusted by vehicle manufacturers, mobility tech leaders, and global dealer networks.

Broad automotive industry experience

Axeno has delivered digital transformation initiatives for a range of automotive clients: major OEMs (vehicle manufacturers), car rental and fleet services (like Fox Rent a Car), and even automotive valuation platforms. This diverse experience means we understand various automotive business models and customer expectations, and we bring those insights to each new project.

Tailored platform expertise

We have specialized skills in implementing Adobe Experience Manager (AEM) and headless CMS architectures specifically for automotive needs, such as building rich virtual showroom websites and dealer portals. Our solutions are tailor-made for the automotive customer journey, from pre-sale to after-sale, rather than one-size-fits-all.

Advanced personalization frameworks

Automotive customers respond well to personalization (e.g., region-specific promotions or recommendations based on browsing history). Axeno has built sophisticated personalization frameworks using geolocation, browsing behavior tracking, and lead scoring algorithms to serve up content and offers that resonate with each user – whether it’s highlighting SUVs to a family-oriented buyer or service plans to a recent car purchaser.

Systems integration savvy

We know that automotive CX solutions must integrate deeply with existing systems – dealership management systems, CRM, ERP, inventory databases, finance calculators, etc. Axeno’s team has a strong track record of integrating front-end experiences with back-end dealership and enterprise systems. The result: your online experiences (lead forms, test drive schedulers, etc.) work in lockstep with dealer operations and inventory, giving customers accurate information and timely follow-ups.

Global scalability

Our architectures support global automotive brands rolling out digital experiences in multiple countries. Whether you need multi-language support, regional content variations, or cloud infrastructure that scales to millions of users, Axeno has designed scalable solutions to ensure consistency and performance from one market to another. This is crucial for automotive clients who operate across regions and need to maintain a high standard of CX everywhere.