Deliver Personalized, High-Converting Shopping Experiences

For retailers and eCommerce brands in the US, India, the Middle East and beyond, it’s no longer enough to have great products – you need to deliver great digital shopping experiences.

Today’s shoppers expect personal, real-time, and consistent interactions whether they’re browsing your website, mobile app, social media, or physical store. From the first product discovery to checkout and even post-purchase engagement, every moment of the journey should feel tailored to their needs and intent. Meeting these expectations has a direct impact on your bottom line: more conversions, higher average order values, and stronger customer loyalty. That’s why leading retail businesses are embracing data-driven customer experience transformation – turning customer data and insights into personalized omnichannel journeys that convert casual browsers into lifelong buyers.

What we deliver

AI-driven product recommendations

Personalization engines that suggest the right products at the right time based on each shopper’s behavior and profile. By showing customers what they actually want (or didn’t know they wanted), you boost basket size, conversion rates, and overall eCommerce personalization success.

Omnichannel marketing journeys

Coordinated campaigns across web, mobile app, email, SMS, and even WhatsApp. Customers get consistent, timely messaging (like a price-drop alert or an abandoned-cart reminder) no matter where they are, increasing engagement and bringing them back into the funnel.

Headless commerce architecture

A flexible, agile e-commerce platform setup where front-end storefronts are decoupled from back-end systems. This allows for faster site performance, easy updates, and integration of new channels (like marketplaces or IoT devices) without reengineering your whole system – keeping your shopping experience modern and fast.

Real-time offers and conversion optimization

Implementing dynamic offers, promotions, and A/B tests on the fly. For example, showing a limited-time discount when a customer lingers on a product, or tweaking the checkout flow to reduce drop-off. These data-led optimizations turn more browsing into buying by responding instantly to customer behavior.
We even design win-back campaigns for lapsed customers. This continuous engagement drives higher renewal rates, cross-sales, and lifetime value by ensuring you’re there for customers at every milestone.

End-to-end personalization

Utilizing Customer Data Platforms (CDPs) and marketing automation tools (Adobe Target, MoEngage, etc.) to personalize every touchpoint. From a homepage that features categories the visitor is interested in, to personalized push notifications and loyalty rewards, we ensure the entire customer journey feels individually curated – driving up engagement and lifetime value.

Why Axeno

We have built high-converting digital shopping experiences for both traditional retail chains and new-age D2C brands. Our projects have yielded concrete improvements in metrics like conversion rate, average order value, and repeat purchase rates – demonstrating our ability to deliver ROI from CX investments.

Integration of best-of-breed platforms

Axeno specializes in blending enterprise content and commerce solutions. We’ve successfully integrated systems like Adobe Experience Manager (for content), Magento/Commerce tools, MoEngage, and headless CMS/front-ends to create a scalable personalization engine unique to each retailer. This means you get a unified solution without being stuck with one monolithic platform.

Enterprise content & commerce expertise

We’ve led large-scale Digital Asset Management (DAM) and CMS migrations for retailers, helping them modernize their eCommerce content operations. Our team understands how to organize and optimize product content, imagery, and marketing assets so that updates are faster and the customer sees fresh, consistent content across channels.

Data-driven optimization culture

Beyond technology, we bring deep expertise in conversion rate optimization (CRO), A/B testing, and marketing analytics for retail. We continually experiment and refine shopping experiences based on data insights – ensuring your online store is always improving in response to customer behavior.

Measured impact on revenue

Axeno’s retail CX transformations are backed by numbers. We’ve achieved gains like higher revenue per session, better cart-to-purchase conversion rates, and increased customer lifetime value for our clients. We focus on initiatives that drive these key metrics, aligning our work with what matters most to retail CMOs and digital heads.