Media Industry

Asset Management Transformation for a Global Media Brand

Orchestrating a strategic Digital Asset Management (DAM) solution with automated workflows and dynamic media capabilities to transform the content production and distribution engine for a leading global media player.

Challenges

Disconnected Asset Repositories

Assets were scattered across disparate systems, resulting in massive duplication, high storage costs, and near-impossible searchability for content teams.

Crippling Workflow Bottlenecks

The entire asset review and approval process was manual, slow, and highly susceptible to human error, drastically slowing down production cycles.

Visibility Blind Spots

Leadership lacked crucial, real-time insights into asset readiness, usage statistics, and overall content performance, hindering strategic planning (KPI Visibility).

High Preparation Lead Time

Teams expended significant manual effort and time preparing assets (renditions, versions) for enablement, particularly for multi-language and multi-channel publishing.

Solutions

Unified, Scalable DAM Strategy

Implemented a single, unified asset library with a highly structured taxonomy to support all global and multilingual content requirements.

End-to-End Backend Integrations

Connected the DAM with critical upstream and downstream systems for automated ingest, smart metadata tagging, and seamless lifecycle tracking.

Custom UI & Enhanced Discovery

Developed custom user interface (UI) enhancements to improve navigation, optimize asset discovery, and boost team efficiency within the DAM platform.

Automated Multi-Level Workflows

Engineered automated pipelines covering asset creation, quality assurance (QA), approval, and deployment, cutting manual touchpoints.

Dynamic Media Enablement

Activated dynamic media capabilities to allow instant, on-demand renditions, ensuring devices receive perfectly sized assets without manual preparation.

Outcome

Massive Asset Consolidation

Executed a smooth migration of 180+ TB of legacy assets, consolidating them into one instantly searchable, structured, and governed platform.

Accelerated Release Velocity

Automated workflows drastically cut asset approval cycles and preparation time, leading to significantly faster production and distribution across all channels.

Strategic Operational Visibility

Implementation of critical dashboards provided leadership with enhanced planning capabilities, better governance, and clear, real-time KPI monitoring.

Why Axeno?

Axeno was successful in executing this massive-scale asset migration and workflow automation project. By delivering a future-ready content engine, we empowered the media brand to eliminate asset chaos and focus its resources on rapid content creation and seamless global distribution.