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Automotive Valuation Company

In this case a prominent automotive company undertook a distinctive project that aimed to harness the robust authoring features of Adobe Experience Manager (AEM) while retaining its existing front-end powered by Sitecore. Furthermore, the project was enriched with a customer feedback mechanism using Bazaarvoice and real-time integration into the site after AEM-based approvals.
Automotive valuation company image

Challenges

Dual Platform Integration

The project required a seamless integration between Sitecore, mainly serving as a front-end solution, and AEM, known for its exceptional content authoring capabilities.

Content Exportation

Exporting HTML content from AEM to Sitecore posed a significant challenge, with a focus on mirroring the component structure for the upcoming Phase-2.

 Feedback Workflow

The integration of Bazaarvoice for capturing customer feedback, processing it through AEM's workflows, and real-time publishing of approved content presented both technical and operational hurdles.

Solutions

Backend Authoring in AEM

Content authors were empowered with AEM's powerful content management capabilities, enabling efficient content creation and management.

Dynamic Content Exportation

Custom scripts and workflows were developed to export HTML content from AEM while maintaining component structure, ensuring a smooth transition and a consistent look for Phase-2.

Bazaarvoice Integration

The site was seamlessly integrated with Bazaarvoice to capture real-time customer feedback, which was then incorporated into AEM's workflow.

AEM-Based Approval Workflow

An efficient and streamlined workflow was established in AEM for reviewing, moderating, and approving Bazaarvoice feedback. Approved comments were then seamlessly integrated into the Sitecore-based site in real-time.

Phase-2 Preparations

Efforts were made to align the component structures in AEM as closely as possible to the real site, facilitating a smoother transition to a full-fledged AEM site in Phase-2.

Outcome

Enhanced Content Authoring

With the integration of AEM's authoring capabilities, the content team enjoyed a more robust and flexible content creation and management environment.

Real-time Customer Feedback

Through Bazaarvoice integration and the AEM workflow, the company engaged with its audience in real-time, building trust and fostering a sense of community.

Consistent User Experience

Despite the backend transition, users experienced a consistent and unified interface, thanks to the seamless integration between Sitecore and AEM.

Preparedness for Phase-2

With the component structures in AEM closely mirroring the real site, the company was well-prepared for a smoother transition in Phase-2.

Conclusion

This project exemplified the innovative fusion of two leading CMS platforms, leveraging their respective strengths. By integrating AEM's authoring capabilities with Sitecore's frontend, coupled with real-time customer feedback integration, the company enhanced its digital presence and established a robust foundation for future growth.