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Canara_HSBC_61c2d00077

Empowering the Digital Insurance Journey for Canara HSBC Life Insurance

Enhancing the online insurance buying experience with advanced technology and seamless integrations

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Canara_HSBC_1_a853d01d71

Enhancing the online insurance buying experience with advanced technology and seamless integrations

Challenges
:
  • Complex Buying Process: The existing insurance buying process needed to be clearer and more convenient, deterring potential customers from completing their purchases.
  • Limited Personalization: The lack of personalized options made it difficult for customers to find insurance plans that genuinely matched their needs.
  • Integration Gaps: Seamless integration with third-party services for crucial functionalities like authentication, document scanning, and payment gateways was lacking.
Solutions
:
  • Streamlined Journey: We designed a user-friendly, multi-step journey that simplifies the buying process into lead generation, quoting, payment, proposal submission, and document upload stages.
  • Personalization: Leveraging advanced technologies like AEM Adaptive Forms and AEM LiveCycle Designer, we collected extensive user information and generated dynamic PDFs, allowing for personalized insurance plans.
  • Robust Integrations: By strategically integrating with services such as Karza, Fulcro, NSDL, and Netcore, we enriched the journey with features like mobile authentication, document scanning, address matching, and secure payment gateways.
  • Enhanced Security: AEM Cloud Manager and AEM Enterprise Servers ensured a secure deployment, safeguarding sensitive customer data
Outcomes
:
  • Simplified Buying: The digital journey we created significantly simplified the insurance buying process, encouraging more users to complete their purchases.
  • Personalized Experience: With over 250 fields of user information, we were able to provide personalized insurance solutions that catered to each customer's unique requirements.
  • Seamless Functionality: Third-party integrations improved the journey's functionality, enabling features like document scanning, mobile authentication, and seamless payment gateways.
  • Enhanced Security: The enhanced security measures instilled confidence in customers, ensuring their sensitive data remains protected.