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Elevating Banking Experience Through Digital Transformation

We migrated their website from WordPress to AEM, embracing Adobe's ecosystem for a more comprehensive and efficient digital presence.
Banking online

Challenges

Outdated Web Presence

Their existing website, built on WordPress, no longer meets the demands of their growing clientele.

Brand Alignment

Ensuring the website's design and functionality aligned seamlessly with their brand vision was a concern.

Enhancing Customer Experience

The need to provide an unparalleled online banking experience while addressing customer pain points was paramount.

Solutions

AEM Migration

We migrated their website from WordPress to AEM, embracing Adobe's ecosystem for a more comprehensive and efficient digital presence.

User-Centric Approach

Immersive UX research, stakeholder interviews, and pain point analysis formed the foundation for a user-centric design strategy.

Redefined Design

 Information architecture, user journey mapping, and wireframing led to a complete overhaul of their website's design. 

Outcome

Enhanced Customer Experience

The modern, sleek website design seamlessly aligned with their brand identity, offering an enriched customer journey.

Brand Reflection

The website became a true reflection of its values, offering an authentic representation of its vision and services.

Operational Efficiency

AEM's capabilities allowed content authors greater flexibility to manage components and modify the website with ease.