Max Life Insurance

Enhancing Maxlife's Digital Experience Through AEM Migration

Migrating Maxlife's corporate website from AEM 6.2 to 6.5, unlocking new features and enhancing performance.

Challenges

Feature Limitations

AEM 6.2 lacked advanced features, limiting the website's capability to engage users effectively.

Performance Concerns

Outdated infrastructure led to performance issues, affecting user engagement and retention.

SEO Optimization

The existing platform struggled to provide automated SEO capabilities, impacting search engine visibility.

Solutions

AEM Migration:

We migrated Maxlife's corporate website from AEM 6.2 to the upgraded AEM 6.5, unlocking a range of new features.

Enhanced Features

The migration introduced user-generated content sections, automated SEO, PWAs on product pages, dynamic ratings, schema updates, and more.

Performance Optimization

Through code refactoring and repository restructuring, we optimized AEM's performance, ensuring a seamless browsing experience.

Outcome

Advanced Features

Users can now explore user-generated content, experience PWAs, and benefit from enhanced SEO capabilities.

Improved Engagement

Meta tag authoring, user permission management, and schema updates led to personalized user experiences and improved engagement.

Elevated Position

The migration elevated Maxlife's digital presence, improving customer engagement, enhancing business metrics, and cementing its position as a leading life insurance provider.