Niva Bupa Health Insurance

Revolutionizing the Health Insurance Journey for Niva Bupa

Transforming the digital presence and user experience for Nivabupa (formerly Maxbupa) with enhanced features and personalized engagements.

Challenges

Legacy Naming

The transition from Maxbupa to Nivabupa required seamless branding migration and updates across various touchpoints.

User Engagement

The existing platform lacked personalized engagements and modern features, impacting user satisfaction and conversions.

Complex Purchase Flow

The health insurance policy purchase process needed simplification and optimization for a frictionless experience.

Solutions

Comprehensive Transformation

Leveraging AEM, MongoDB, and sprint boot application, we reengineered the health insurance journey for end-to-end policy purchases.

Enhanced Engagement

By integrating Analytics, Campaign, and Target, we improved user engagement and website performance, fostering meaningful interactions.

Seamless Brand Migration

We meticulously managed the rebranding from Maxbupa to Nivabupa, ensuring consistency and clarity throughout the platform.

Outcome

Performance Boost

Code analysis, optimization, and adherence to industry best practices led to an overall improved website performance.

Seamless Browsing

Customers now enjoy a smooth browsing experience with easy access to a diverse range of products and services.

Elevated Conversions

The project led to increased lead conversions, aligning with Nivabupa's commitment to delivering excellence in health insurance.

Where Imagination Takes Form

Nivabupa's vision for a seamless, user-centric health insurance journey materialized through collaboration and innovation. We bridged the gap between imagination and reality by orchestrating a dynamic digital transformation. By envisioning a platform with personalized engagements, simplified processes, and robust integrations, we empowered Nivabupa to offer an unmatched experience. Through unwavering dedication, creative problem-solving, and technological prowess, we brought their vision to life, turning their digital aspirations into a transformative reality.