FMCG Industry
Rewriting the Core Customer Experience of a Major FMCG Player
Modernizing a sprawling portfolio of household brands by building a unified, high-performance digital ecosystem on Adobe Experience Manager (AEM), ensuring maximum efficiency and brand consistency.
Challenges
Fragmented Brand Identity
Each brand evolved independently, resulting in varied user experiences (UX), visual styles, and significant accumulated design debt across the digital portfolio.
Agility Bottlenecks
Siloed authoring teams and manual review steps led to slow content publishing cycles, making it difficult to maintain freshness and react quickly to market trends.
The Re-Engineering Trap
A lack of a shared digital library forced teams to repeatedly recreate similar modules and components, wasting development budget and guaranteeing inconsistent quality.
Governance Vacuum
Content updates and campaign rollouts lacked a standardized structure, leading to confusion, bottlenecks, and increased compliance risk.
Solutions
Unified AEM Core Architecture
Designed and delivered fully responsive websites across all brands with scalable templates and a unified UX foundation, enabling both consistency and brand flexibility.
Component-First Development
Built a robust library of Reusable AEM Components (Shared Modules) that significantly reduced development effort and enforced strict design standards across every site.
Workflow Automation & Agility
Integrated Adobe Workfront with AEM to streamline approvals, automate content lifecycle stages, and ensure rapid, compliant go-lives.
High-Volume Performance Tuning
Proactively optimized infrastructure and underlying code to enhance speed, stability, and availability, ensuring reliability for high-volume FMCG traffic.
Outcome
Accelerated Agility
Achieved significant operational efficiency due to automated workflows and component reuse, leading to faster go-lives and instantaneous content updates.
Brand Consistency Delivered
The unified digital identity and consistent UX foundation strengthened brand credibility and successfully eliminated accumulated design debt.
Optimized Reliability
Enhanced performance and robust infrastructure ensured reliability and stability, crucial for handling unpredictable traffic peaks typical of global FMCG product launches.
Why Axeno?
The enterprise's vision for a seamless, scalable digital future was realized through Axeno's deep AEM engineering and multi-brand governance expertise. We did not just build websites; we orchestrated a dynamic digital transformation that empowered the client to manage a complex portfolio efficiently, turning digital aspirations into a high-performance reality.
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