Brands need to make every customer acquisition matter because the expense of acquiring new customers keeps going up. However, in practice, marketers encounter the "leaky bucket" problem: while heavily investing in customer acquisition, they discover that site visitors are abandoning without making a purchase.

Brands are unable to understand why. They therefore go to technology for solutions, but there's another level of complexity here: the Tech landscape is confusing. This is due to the fact that instruments such as A/B testing, VoC, and product analytics only reveal what occurs, not why. Because they are unable to stop the leak despite their financial, time, and technological investments, brands' tech stacks fail to stop this problem.

At this event, learn how digital experience analytics can help you improve customer experience, which ultimately improves customer retention, lifetime value and your bottomline.