Challenges
:
- Outdated Web Presence: Their existing website, built on WordPress, no longer meets the demands of their growing clientele.
- Brand Alignment: Ensuring the website's design and functionality aligned seamlessly with their brand vision was a concern.
- Enhancing Customer Experience: The need to provide an unparalleled online banking experience while addressing customer pain points was paramount.
Solutions
:
- AEM Migration: We migrated their website from WordPress to AEM, embracing Adobe's ecosystem for a more comprehensive and efficient digital presence.
- User-Centric Approach: Immersive UX research, stakeholder interviews, and pain point analysis formed the foundation for a user-centric design strategy.
- Redefined Design: Information architecture, user journey mapping, and wireframing led to a complete overhaul of their website's design.
Outcomes
:
- Enhanced Customer Experience: The modern, sleek website design seamlessly aligned with their brand identity, offering an enriched customer journey.
- Brand Reflection: The website became a true reflection of its values, offering an authentic representation of its vision and services.
- Operational Efficiency: AEM's capabilities allowed content authors greater flexibility to manage components and modify the website with ease.
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