Challenges
:
- Outdated Digital Landscape: The existing websites lacked modernity, hindering engagement and growth.
- Disjointed Information: Product and offer details were scattered across multiple channels, causing confusion among customers.
- Regional Relevance: EKL struggled to cater to diverse regional preferences due to limitations in content control.
Solutions
:
- Digital Overhaul: Leveraging Adobe Experience Manager (AEM) and advanced technologies like Adobe Analytics and Target, we revamped EKL's digital ecosystem for enhanced engagement.
- Unified Experience: By integrating systems like chatbot and marketing automation, we unified products and offer information across various channels.
- Personalization and Control: Through AEM as a Cloud Service (AEMaaCS) and MSM architecture, EKL gained full control over region-specific content, ensuring tailored experiences for customers.
Outcomes
:
- Seamless Experience: The adoption of AEM and advanced technologies led to a seamless and personalized user experience, boosting engagement.
- Centralized Information: Integrated systems consolidated product and offer details, eliminating confusion and improving customer journey.
- Regional Empowerment: AEMaaCS and MSM architecture empowered EKL with content control, enabling them to cater effectively to diverse regional preferences.
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