WCAG stands for Web Content Accessibility Guidelines. It's a globally recognized set of recommendations for making web content more accessible to people with disabilities. Adhering to WCAG 2.2 compliance is crucial because it ensures your digital experiences are inclusive, allowing a wider range of users to access and interact with your websites, forms, apps, and content. It's not optional but an essential component of building digital products.

 Full WCAG compliance is achieved through a multi-faceted approach. This includes conducting comprehensive WCAG audits and accessibility gap assessments to identify non-compliant areas, followed by remediation of identified issues across websites, forms, apps, and content. Additionally, inclusive UX design principles are integrated directly into the development workflows from the outset, and ongoing monitoring is implemented to maintain compliance over time.

The focus on accessibility extends to a wide range of digital assets. This includes websites, online forms, mobile and web applications, and various types of digital content. The goal is to ensure that all these touchpoints offer an inclusive experience for users.

While compliance is a key driver, inclusive design offers significant business advantages. It expands your market reach by making your digital offers usable by a broader audience, including individuals with disabilities. Furthermore, it strengthens trust with your users and enhances your brand reputation, as it demonstrates a commitment to accessibility and user-centric design.

 An accessibility gap assessment is a process of evaluating your existing digital assets against WCAG standards to identify areas where they fall short of compliance. It pinpoints the specific "gaps" in accessibility, providing a roadmap for remediation efforts to improve user experience for everyone.

Accessibility is not treated as an afterthought but is embedded directly into design. This means that inclusive UX (User Experience) design principles are integrated into development workflows from the very beginning. This proactive approach helps to build accessibility into the core of digital products rather than trying to fix it later.

Maintaining accessibility is an ongoing commitment. Solutions include continuous monitoring to ensure that compliance is sustained over time, even as digital content and features evolve. For larger organizations, accessibility governance frameworks can be established to provide a structured approach to managing and maintaining accessibility across all digital initiatives.