LaQuinta Hotels

Digital Transformation of LaQuinta Hotels' Web and Mobile Experience

Between 2014 and 2015, LaQuinta Hotels underwent a major digital overhaul of its website and mobile experience. The project aimed at serving a bilingual audience with an integrated web-mobile platform and leveraging advanced personalization and integration capabilities.

Challenges

Bilinual User Experience

LaQuinta Hotels needed to cater to both English and Spanish-speaking guests, necessitating a multilingual website.

Seamless Mobile Experience

The brand sought to offer an integrated web and mobile experience without building separate platforms

Property Promotion

There was a need to showcase individual properties effectively, warranting the creation of numerous microsites.

Personalized Guest Interaction

LaQuinta wanted to tailor its online communication based on customer segmentation for enhanced guest experience.

Solutions

Multilingual Website with Angular and AEM

Using Angular 1.1 for front-end development and AEM 5.6.2 for content management, the website was developed to support both English and Spanish.

AEM Mobile & Phonegap for App Experience

The website was wrapped using AEM Mobile's capability in a Phonegap wrapper. This approach efficiently transformed the website into a mobile app, ensuring content consistency across platforms.

Integration with Nitevision

The website was integrated with Nitevision, a hotel reservation management system. This enabled real-time availability checks and seamless reservation experiences.

Personalization with Adobe Target

Customer segmentation, as defined in Adobe Target, was used to deliver personalized messages to different guests, elevating the user experience.

Automated Microsite Rollout

A unique feature was developed to automatically rollout microsites for major properties. By bulk ingesting content, images, and other relevant data, over 100 microsites were launched, each tailored to individual properties.

Revamped Web Services Integration

The project involved integration with LaQuinta's revamped web services, ensuring guests experienced a seamless booking process across various channels.

Tech Stack

Front-end

Angular 1.1

Content Management

AEM 5.6.2

Mobile Wrapper

Phonegap via AEM Mobile

Personalization

Adobe Target

Hotel Reservation Management

Nitevision

Outcome

Post-implementation, LaQuinta Hotels observed

Enhanced guest engagement due to a consistent and bilingual web-mobile experience.Increased visibility for individual properties through the microsites, leading to higher bookings. Personalized guest interactions leading to improved customer satisfaction. Efficient booking processes due to integration with revamped web services.

Conclusion

The digital transformation of LaQuinta Hotels' online presence stands as a testament to the advantages of integrating robust content management with advanced front-end technologies and personalization tools. This blend provided guests with an unparalleled digital experience, driving both satisfaction and business growth.

Where Imagination Takes Form