Streamline Content. Accelerate Experiences.

In today’s digital-first world, delivering high-quality, personalized content at scale is non-negotiable. Yet 87% of businesses struggle with content chaos—disconnected teams, manual processes, and delayed campaigns.

Axeno’s Content Supply Chain solutions, powered by Adobe Experience Cloud and Adobe Workfront, bring order to the chaos with a unified, automated content engine—from strategy to activation.

Why It Matters

%

Increase in Quality Engagement

%

Year-over-Year Campaign Growth

%

of B2B Buyers Consume 3-5Content Pieces

The Content Supply Chain Framework

Content_supply_chain_539x415_rounded
  • Plan & Orchestrate
    Align campaigns with business goals using Adobe Workfront.
  • Create & Produce
    Accelerate content creation with Adobe Creative Cloud + AI tools.
  • Manage & Govern
    Centralize assets with Adobe Experience Manager for brand compliance.
  • Distribute & Personalize
    Activate content across channels with real-time targeting.
  • Measure & Optimize
    Link content performance to ROI for continuous improvement.

Adobe Workfront

Workfront acts as the central nervous system for your content operations:

The Orchestration Engine
  • Project Planning & Resource Management – Smarter capacity planning and faster approvals
  • Workflow Automation – Custom workflows tailored to your team’s processes
  • Real-Time Collaboration – One place for briefs, reviews, and updates
  • Performance Analytics – Track productivity, deadlines, and ROI across projects
  • Native Integrations – Adobe Creative Cloud, AEM, and marketing platforms connected end-to-end
Adobe workfront logo

Business Benefits & Strategic Value

 

 Accelerated Campaigns 

 Cut production cycles by up to 60% with automation. 

 Operational Efficiency 

40–50% fewer manual tasks, freeing teams for high-value work.

 Scalable Personalization 

Localized, multi-channel campaigns without scaling headcount.

 Brand Consistency & Compliance 

Built-in governance for quality and regulatory adherence.

 Data-Driven Decisions 

 Analytics tie content performance directly to ROI and growth. 

Our CSC solutions power content at scale across diverse sectors

Industries We Serve

  • Financial Services: Regulated content workflows for compliance + personalization
  • Consumer Brands & Retail: Seasonal campaigns, product launches, and multi-region marketing
  • Automotive: Vehicle launches, dealer enablement, and customer-facing campaigns
  • Technology & Software: Product documentation, demand-gen content, and education portals

Let’s Build Future-Ready Content Supply Chains

Talk to a CX Strategist

YOU MAY NEED TO KNOW

Frequently Asked Questions

What is the difference between a content supply chain and traditional content management?

 A traditional content management system focuses primarily on storage and basic workflow. A content supply chain is a comprehensive ecosystem that orchestrates the entire content lifecycle - from strategic planning and creation to distribution and performance optimization. It integrates people, processes, and technologies to create a seamless, automated flow of content operations. 

How long does it typically take to implement a content supply chain solution?

 Implementation timelines vary based on organizational complexity and scope. A typical enterprise deployment ranges from 3-9 months, including assessment, design, configuration, integration, testing, and change management. Axeno's phased approach allows for incremental value delivery throughout the implementation process. 

 

What ROI can we expect from content supply chain optimization?

 Organizations typically see 40-60% reduction in content production time, 50% improvement in campaign deployment speed, and 25-35% increase in content reusability. The exact ROI depends on your current processes, but most enterprises achieve positive ROI within 12-18 months of implementation.

How does Adobe Workfront integrate with existing marketing technologies?

 Adobe Workfront offers extensive integration capabilities through APIs, Workfront Fusion, and pre-built connectors. It seamlessly connects with CRM systems, marketing automation platforms, social media management tools, and analytics solutions. Our team ensures smooth integration with your existing technology stack.

Can content supply chain solutions support global, multi-brand organizations?
Content supply chain platforms are specifically designed to handle complex organizational structures, multiple brands, regional variations, and localization requirements. Features like automated workflows, centralized governance, and role-based permissions support global scalability while maintaining local flexibility.
What role does AI play in modern content supply chains?

 AI enhances content supply chains through automated content generation, intelligent tagging and metadata enrichment, predictive analytics for content performance, automated compliance checking, and personalization at scale. Adobe's Firefly AI integration enables teams to create and modify content rapidly while maintaining brand consistency. 

How do content supply chains handle regulatory compliance requirements?

 Content supply chains include built-in compliance workflows, automated audit trails, version control, and approval hierarchies that meet regulatory requirements. For industries like financial services or healthcare, we implement specialized workflows that ensure regulatory adherence while maintaining operational efficiency.